CHKD Live: Communication in Germany: Chinese companies need to invest in credibility and trust

Time: 10 am (German time)

Language: English

Zoom (Online)

If Chinese companies want to achieve long-term success in the German market, there is one thing above all they need to do: build trust in their brand. In most cases, potential customers are not familiar with the company and have no basis for assessing its reliability or credibility — and why would they?

What is the value of even the best product if there is no German-language website — or if the content has been translated poorly? What is the point of a press release if it is not tailored to the expectations of German journalists?

In this webinar, Storymaker presents the most common pitfalls companies face when launching their communications in Germany and shows how to build credibility and trust through effective communication.

1. Communication & Public Relations
2. Brand Building
3. Trust and Credibility
4. Market Entry
5. German Customer Expectations

Please register till the 25th of June.