{"id":93907,"date":"2026-05-11T12:39:31","date_gmt":"2026-05-11T10:39:31","guid":{"rendered":"https:\/\/chk-de.org\/?post_type=events&#038;p=93907"},"modified":"2026-05-11T12:39:31","modified_gmt":"2026-05-11T10:39:31","slug":"communication-in-germany-chinese-companies-need-to-invest-in-credibility-and-trust","status":"publish","type":"events","link":"https:\/\/chk-de.org\/de\/events\/communication-in-germany-chinese-companies-need-to-invest-in-credibility-and-trust\/","title":{"rendered":"CHKD Live: Communication in Germany: Chinese companies need to invest in credibility and trust"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\">CHKD Live: Communication in Germany: Chinese companies need to invest in credibility and trust<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #ff0000;\">Time: 10 am (German time)<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #ff0000;\">Language: English<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #ff0000;\">Zoom (Online)<\/span><\/strong><\/p>\n<hr \/>\n<p><span style=\"color: #000000;\">If Chinese companies want to achieve long-term success in the German market, there is one thing above all they need to do: build trust in their brand. In most cases, potential customers are not familiar with the company and have no basis for assessing its reliability or credibility \u2014 and why would they?<\/span><\/p>\n<p><span style=\"color: #000000;\">What is the value of even the best product if there is no German-language website \u2014 or if the content has been translated poorly? What is the point of a press release if it is not tailored to the expectations of German journalists?<\/span><\/p>\n<p><span style=\"color: #000000;\">In this webinar, Storymaker presents the most common pitfalls companies face when launching their communications in Germany and shows how to build credibility and trust through effective communication.<\/span><\/p>\n<hr \/>\n<p><span style=\"color: #000000;\">1. Communication &amp; Public Relations<\/span><br \/>\n<span style=\"color: #000000;\">2. Brand Building<\/span><br \/>\n<span style=\"color: #000000;\">3. Trust and Credibility<\/span><br \/>\n<span style=\"color: #000000;\">4. Market Entry<\/span><br \/>\n<span style=\"color: #000000;\">5. German Customer Expectations<\/span><\/p>\n<hr \/>\n<p><strong><span style=\"color: #ff0000;\">Please register till the 25th of June.<\/span><\/strong><\/p>\n","protected":false},"featured_media":79296,"template":"","meta":[],"_links":{"self":[{"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/events\/93907"}],"collection":[{"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":2,"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/events\/93907\/revisions"}],"predecessor-version":[{"id":93909,"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/events\/93907\/revisions\/93909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/media\/79296"}],"wp:attachment":[{"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/media?parent=93907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}