{"id":93905,"date":"2026-05-11T11:34:23","date_gmt":"2026-05-11T09:34:23","guid":{"rendered":"https:\/\/chk-de.org\/?post_type=events&#038;p=93905"},"modified":"2026-05-27T11:39:37","modified_gmt":"2026-05-27T09:39:37","slug":"chkd-live-successful-market-entry-thanks-to-a-convincing-trade-fair-appearance","status":"publish","type":"events","link":"https:\/\/chk-de.org\/de\/events\/chkd-live-successful-market-entry-thanks-to-a-convincing-trade-fair-appearance\/","title":{"rendered":"CHKD Live: Successful market entry thanks to a convincing trade fair appearance"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\">CHKD Live: Successful market entry thanks to a convincing trade fair appearance<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #ff0000;\">Date: 16.06.2026 (Tuesday)<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #ff0000;\">Time: 3 pm (CEST)<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #ff0000;\">Language: English &amp; Chinese<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #ff0000;\">Zoom (online)<\/span><\/strong><\/p>\n<hr \/>\n<p><b><span lang=\"en-US\" data-olk-copy-source=\"MessageBody\">Successful Market Entry Through a Convincing Trade Fair Presence<\/span><\/b><\/p>\n<p><span lang=\"en-US\">Trade fairs in Germany are among the most important international platforms for exchange between companies from around the world. They offer a unique opportunity to build new connections, share innovative ideas, and explore promising business partnerships.<\/span><\/p>\n<p><span lang=\"en-US\">For companies that have not yet entered the German market, trade fairs provide ideal conditions for a successful start. They enable an impactful presentation of the company, the development of a strong network, and a strategic entry into one of Europe\u2019s key economic markets.<\/span><\/p>\n<p><span lang=\"en-US\">In particular, many Chinese companies view Germany as a central business hub in Europe and are actively seeking effective ways to enter the market. At the same time, experience shows that marketing strategies successful in Shanghai do not automatically work in Stuttgart. This is exactly where our event comes in: it demonstrates how trade fairs can serve as a powerful springboard for entering the German market\u2014and how cultural, linguistic, and strategic differences can be successfully bridged.<\/span><\/p>\n<p><span lang=\"en-US\"><span class=\"markndgyvsdpc\" data-markjs=\"true\" data-ogac=\"\" data-ogab=\"\" data-ogsc=\"\" data-ogsb=\"\">ORT<\/span>\u00a0will present practical insights and proven strategies covering all key aspects\u2014from identifying the right trade fairs to managing the entire planning and execution process. This includes inviting target audiences, developing stand design, coordinating service providers, and adapting marketing materials using modern AI tools to effectively address potential customers in their language and according to their expectations.<\/span><\/p>\n<p><span lang=\"en-US\">Through real-world case studies, including collaborations with Sailun\u00a0and Huawei, we will illustrate how a compelling trade fair presence can significantly increase brand awareness and foster long-term partnerships in Europe.<\/span><\/p>\n<hr \/>\n<p><span style=\"color: #000000;\">1. Relevance of Events and Trade Fairs in Europe<\/span><br \/>\n<span style=\"color: #000000;\">2. Strategy for a Successful Presence at Exhibitions<\/span><br \/>\n<span style=\"color: #000000;\">3. Organization and Execution<\/span><br \/>\n<span style=\"color: #000000;\">4. ORT&#8217;s Service Portfolio<\/span><br \/>\n<span style=\"color: #000000;\">5. Use of AI<\/span><\/p>\n<hr \/>\n<p><strong><span style=\"color: #ff0000;\">Agenda<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\">3 pm The relevance of events and trade fairs in Europe. An insight-based strategy for the perfect presentation. | Bodo Kummer, Managing Director<\/span><\/p>\n<p><span style=\"color: #000000;\">3:15 pm Service portfolio ORT and AI deployment | Cedric Xu, Digital Strategy Consultant<\/span><\/p>\n<p><span style=\"color: #000000;\">3:45 pm Organization and execution of events and trade fairs in Europe | Bj\u00f6rn Selicke, Key Account Manager \/ Event &amp; Exhibitions Manager<\/span><\/p>\n<p><span style=\"color: #000000;\">4 pm Q&amp;A<\/span><\/p>\n<hr \/>\n<p><span style=\"color: #ff0000;\"><strong>Please register here 15th of June.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":79296,"template":"","meta":[],"_links":{"self":[{"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/events\/93905"}],"collection":[{"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":3,"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/events\/93905\/revisions"}],"predecessor-version":[{"id":94025,"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/events\/93905\/revisions\/94025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/media\/79296"}],"wp:attachment":[{"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/media?parent=93905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}