{"id":93351,"date":"2026-03-26T13:10:33","date_gmt":"2026-03-26T12:10:33","guid":{"rendered":"https:\/\/chk-de.org\/?post_type=events&#038;p=93351"},"modified":"2026-03-26T13:10:33","modified_gmt":"2026-03-26T12:10:33","slug":"chkd-live-becoming-a-local-champion-attract-and-retain-local-talent-as-a-chinese-employer-in-germany","status":"publish","type":"events","link":"https:\/\/chk-de.org\/de\/events\/chkd-live-becoming-a-local-champion-attract-and-retain-local-talent-as-a-chinese-employer-in-germany\/","title":{"rendered":"CHKD Live: Becoming a Local Champion &#8211;  Attract and retain Local Talent as a Chinese Employer in Germany"},"content":{"rendered":"<p><strong><span style=\"color: #ff0000;\">Becoming a Local Champion &#8211; Attract and retain Local Talent as a Chinese Employer in Germany.<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #ff0000;\">Date: 04.05.2026 (Monday)<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #ff0000;\">Language: English<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #ff0000;\">Time: 10 am (CET)<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #ff0000;\">Online (Zoom)<\/span><\/strong><\/p>\n<hr \/>\n<p><span style=\"color: #000000;\">This jointly organized event focuses on the key challenges faced by Chinese enterprises in Germany in attracting talent and retaining employees. Observations indicate that many Chinese companies, following foreign direct investment (FDI) and mergers and acquisitions, often encounter significant difficulties in employee retention, cultural integration, and employer reputation.<\/span><\/p>\n<p><span style=\"color: #000000;\">Multiple research findings (including studies by the Hans B\u00f6ckler Foundation and CHKD) show that, during their development in Germany, some Chinese enterprises gradually exhibit phase-specific challenges in building trust, cross-cultural communication, and local integration.<\/span><\/p>\n<p><span style=\"color: #000000;\">The event will feature an opening keynote followed by a discussion, aiming to raise awareness of how critical local engagement, trust-based leadership, and cultural integration are for the long-term success of Chinese FDIs. Initial insights from a comprehensive reputation and engagement analysis will be presented, based on Kununu data, media coverage, and other publicly available sources.<\/span><\/p>\n<p><span style=\"color: #000000;\">Building on this, the planned multi-stage research project\u2014conducted jointly with CHKD members\u2014will be introduced:<\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\">Reputation analysis of Chinese employers in Germany<\/span><\/li>\n<li><span style=\"color: #000000;\">Development of a survey focusing on trust, leadership, career paths, integration, and collaboration<\/span><\/li>\n<li><span style=\"color: #000000;\">Onsite event to present key findings and derive practical HR recommendations<\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\">A central component is the Local Engagement Framework, which distinguishes between operational integration (Level 1) and strategic, trust-building engagement (Level 2). The latter is seen as essential for fostering genuine inclusion, stable teams, and a strong employer brand.<\/span><\/p>\n<p><span style=\"color: #000000;\">Through best practices, case studies, and both success and failure stories, concrete recommendations for action will be provided. The goal of the event is to offer guidance to Chinese companies, promote exchange among members, and lay the foundation for a \u201cCorporate Citizenship Playbook.\u201d<\/span><\/p>\n<hr \/>\n<ol>\n<li><span style=\"color: #000000;\">Employee Attraction and Employer Branding<\/span><\/li>\n<li><span style=\"color: #000000;\">Employee Retention &amp; Trust Building in Germany<\/span><\/li>\n<li><span style=\"color: #000000;\">Example: Kununu reviews of Chinese Employers<\/span><\/li>\n<li><span style=\"color: #000000;\">Local Engagement Framework<\/span><\/li>\n<\/ol>\n<hr \/>\n<p><strong><span style=\"color: #ff0000;\">Please register till the 30<sup>th<\/sup> of April.<\/span><\/strong><\/p>\n","protected":false},"featured_media":79296,"template":"","meta":[],"_links":{"self":[{"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/events\/93351"}],"collection":[{"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/events"}],"about":[{"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/types\/events"}],"version-history":[{"count":1,"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/events\/93351\/revisions"}],"predecessor-version":[{"id":93352,"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/events\/93351\/revisions\/93352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/media\/79296"}],"wp:attachment":[{"href":"https:\/\/chk-de.org\/de\/wp-json\/wp\/v2\/media?parent=93351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}