Date: 31.03.2025 (Monday)

Time: 10 am (German Time)

Online (Zoom)

Language: English & Chinese

As one of the largest network-independent agencies for marketing and sales enablement in Germany, ORT Medienverbund will provide a practical insight into the challenges of content creation today.

When creating relevant content, the merging of online and offline experiences along the customer journey as well as the different channels and touchpoints of the target groups must be taken into account.

The presentation will address the challenge of generating more content for even more channels and ever smaller target groups while at the same time increasing relevance through localised, individualised and personalised content. As this form of content creation should also fit into companies‘ marketing budgets, the presentation will look at how the use of AI and automation can make content creation processes more efficient. Potential for cost optimisation and faster time-to-market are the most important drivers.

In our presentation, we will use specific customer cases to show how leading Chinese brands in Germany, among others, are tackling the challenge of content creation. From social media campaigns that unfold viral potential to individualised touchpoints to provide customers with relevant information – we will present best practices that tangibly demonstrate what is possible.

Our presentation promises not only insights into current trends, but also practical approaches that can be implemented quickly.

1. personalized, localized, individualized content
2. AI and automation/efficiency and AI in content creation
3. relevant content for relevant touchpoints
4. marketing and sales goes hand in hand

Start: 10.00 am

Q&A: 11.00 am

End: 11.30 am

Please register here till the 30th of March.