CHKD Live: Successful market entry thanks to a convincing trade fair appearance

Date: 16.06.2026 (Tuesday)

Time: 3 pm (CEST)

Language: English & Chinese

Zoom (online)

Successful Market Entry Through a Convincing Trade Fair Presence

Trade fairs in Germany are among the most important international platforms for exchange between companies from around the world. They offer a unique opportunity to build new connections, share innovative ideas, and explore promising business partnerships.

For companies that have not yet entered the German market, trade fairs provide ideal conditions for a successful start. They enable an impactful presentation of the company, the development of a strong network, and a strategic entry into one of Europe’s key economic markets.

In particular, many Chinese companies view Germany as a central business hub in Europe and are actively seeking effective ways to enter the market. At the same time, experience shows that marketing strategies successful in Shanghai do not automatically work in Stuttgart. This is exactly where our event comes in: it demonstrates how trade fairs can serve as a powerful springboard for entering the German market—and how cultural, linguistic, and strategic differences can be successfully bridged.

ORT will present practical insights and proven strategies covering all key aspects—from identifying the right trade fairs to managing the entire planning and execution process. This includes inviting target audiences, developing stand design, coordinating service providers, and adapting marketing materials using modern AI tools to effectively address potential customers in their language and according to their expectations.

Through real-world case studies, including collaborations with Sailun and Huawei, we will illustrate how a compelling trade fair presence can significantly increase brand awareness and foster long-term partnerships in Europe.

1. Relevance of Events and Trade Fairs in Europe
2. Strategy for a Successful Presence at Exhibitions
3. Organization and Execution
4. ORT’s Service Portfolio
5. Use of AI

Agenda

3 pm The relevance of events and trade fairs in Europe. An insight-based strategy for the perfect presentation. | Bodo Kummer, Managing Director

3:15 pm Service portfolio ORT and AI deployment | Cedric Xu, Digital Strategy Consultant

3:45 pm Organization and execution of events and trade fairs in Europe | Björn Selicke, Key Account Manager / Event & Exhibitions Manager

4 pm Q&A

Please register here 15th of June.